Disrupting Recruitment and the Influencer Marketing solution

Justin Goring Marketing, Social Business

The need to recruit, to showcase business proposition, to transparently re-present work life from within a company to prospects, and the need to recruit diverse and digitally-skilled staff are under-currents of the bigger picture recruitment challenges facing most organisations. Turning the challenges into opportunities could be addressed by offering more training, support and soft-managed freedom to existing employees, keen to …

Sustainability as Marketing Opportunity

Justin Marketing

Just thinking about how a business can better promote their sustainability practice, and at the same time utilise the opportunity to gain further traction in its marketplace. I read a blog post about this subject a few days ago which listed the below [presupposed] market risks of using ’Sustainability’ as a purchase differentiator: Unknown consumer appeal; Lack of understanding from …